国风咖啡品牌全案设计-蓝岸咖啡Blue Share Coffee-Logo设计作品|公司-特创易·GO

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国风咖啡品牌全案设计-蓝岸咖啡Blue Share Coffee

发布时间:

2024-09-28

案例标签:

平面/品牌/LOGO Logo设计咖啡logo

服务细目:

项目简介:

蓝岸咖啡 blue share coffee 当代年轻人对国风文化的爱戴，也从侧面证明民族自信心的崛起。一直想要创作一个新中式的品牌，这次刚好品牌有这个创作基因，是个机会，便有了这次的视觉。一个新中式的咖啡品牌。以蓝色的岸字作为主视觉，值得一提的是在创作过程中岸的这一偶然落点，自成岛屿。 slogan“既上岸，何忧远”，其实有引用曾国藩的“未来不迎，当时不杂”的心境。品牌标志字是小楷再模仿海岸浸蚀做了晕染。再作诗词以草书形式作为辅助图形，形成独有的视觉。 - 城市即便再喧嚣望诸君亦也能找到属于自己的孤岛 The contemporary young people's love for Chinese culture also indirectly proves the rise of national confidence. I have always wanted to create a new Chinese style brand, and this time it was just an opportunity. A new Chinese coffee brand. Using the blue shore character as the main visual element, it is worth mentioning that during the creative process, the accidental landing of the shore formed its own island. Slogan's statement "Since we have landed, why worry about the distance?" actually refers to Zeng Guofan's mood of "not welcoming the future, not being mixed at that time.". The brand logo is printed in small regular script and then imitated by coastal erosion to create a halo dye. Furt