优麦西点-Vi设计作品|公司-特创易·GO

关注

优麦西点

发布时间:

2022-03-10

案例标签:

平面/品牌/LOGO VI设计烘焙

服务细目:

项目简介:

项目丨优麦西点优麦西点服务丨优麦西点品牌策划/品牌视觉项目背景 - 优麦是一家主打甜品烘焙和轻餐品牌。以Z世代的新锐年轻人为主要消费群体，致力于打造别具一格的烘焙轻餐品牌。以“倡导美好甜蜜的生活，将幸福的感受分享给这个世界”为品牌理念，让每一位顾客体验到浓情甜蜜的氛围。品牌主色采用碧绿色色，深浅搭配，层次分明。优麦西点，让分享更快乐。 Kazler is a light meal brand that specializes in dessert baking and leisure tea. With Z generation young people as the main consumer group, we are committed to creating a unique baking light meal brand. With the brand concept of "advocating a beautiful and sweet life, sharing the happy feelings to the world", let every customer experience the sweet atmosphere. The main colors of the brand are red and blue, which symbolize warmth and romance. Light pink and blue are used as auxiliary colors to convey a relaxed and sweet mood. The dotted orange symbolizes the brand's enthusiasm and warm care for customers. Deep and shallow collocation, clear hierarchy.